Slice Life
From campus traditions and local events to wild giveaways and unexpected partnerships, this is your inside look at everything cool we’re slicing into.
Virginia Tech Athletics
Our partnership with Virginia Tech Athletics is more than just a sponsorship — it’s a full-circle connection to our roots. Founded by two Hokies with deep ties to Blacksburg, Benny’s is proud to support VT sports and the incredible spirit of Hokie Nation. From the roaring crowds at Lane Stadium to the energy in Cassell Coliseum, you’ll find Benny’s bringing the fun — and the flavor — to game day. Fans love our on-field and on-court promotions, like the “Slice Off”during football games, the “Benny’s Box Toss” at men’s and women’s basketball, and the “What’s in the Benny’s Box?” challenge at baseball and softball matchups. It’s all part of how we celebrate community, school pride, and big slices — right where it all began.
Benny's at Lane
In Fall 2023, we proudly opened as an official vendor inside Virginia Tech’s iconic football stadium — a milestone that means even more with our roots in Blacksburg and ties to Hokie Nation. Located just outside Section 19, our booth is more than a concession stand — it’s a fully operating kitchen where every pizza is made from scratch. Dough is tossed, sauce is spread, and hot pies are flying out of the oven to fuel fans with the slices they know and love. Being part of game day inside Lane is an honor, and we’re proud to serve up big flavor where the Hokies play.
Racing Sponsorship
Start your engines… Benny’s is hitting the track! We’re thrilled to announce our sponsorship of Lane Woods Racing — led by 14-year-old phenom and Moneta native, Lane Woods, the youngest driver competing in the NASCAR-sanctioned series at South Boston Speedway! From go-karts at age 5 to outpacing adults on the big stage, Lane is proving age is just a number when you’ve got grit, guts, and gas in your veins. Not to mention — he prefers to power up with his favorite: Benny's Pizza.
Benny's Pizza Peel Initiative
The Pizza Peel Art Initiative is our creative way to spotlight local talent—using the very tools that helped build Benny’s. With locations across several states, we launched this project to repurpose our broken wooden pizza paddles—once used to pull our 28-inch pies from the oven—into unique canvases for community art. The initiative first took shape at our Fredericksburg location, thanks to manager Kyle Kerivan’s idea to repurpose the paddles into artistic displays.
As The Roanoke Times described it, “New locally created art decorating the walls inside Benny Marconi’s in downtown Roanoke is displayed on unusual canvases: wooden pizza paddles.” Rather than discard these expensive peels, we invited local artists—from tattooists to muralists—to transform them into one-of-a-kind pieces. We’re proud to support a thriving creative community and bring even more personality to our walls—one painted peel at a time.
Dough Share
Raising money for your organization has never tasted so good! Any non-profit can register for a Dough Share Night. Your organization will receive 15% of sales generated during the length of your event.
Benny’s loves to give back to the communities that show us support. At Benny’s, we’ve decided to help non-profits raise money in the most delicious way possible. Eating pizza! Any non-profit organization can register for a Dough Share Night and Benny’s will donate a portion of sales directly back to your organization. All we ask is that you are present for the hours of your event and that you advertise on your social media account.
Gift Certificates
Looking for the perfect gift for a special someone? Give the gift of pizza! Over-sized slices of pizza and whole 28″ pies served all day and late into the night. The pizza that shapes downtown scenes from Blacksburg to Fredericksburg, Charlotte, NC to Charleston, SC. Gift certificates are redeemable at ALL locations.
